中国旅游传播先行者——王国平

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中国旅游传播先行者——王国平

王国平所追求的“唯美、优美、完美”美学境界使其在城市营销和旅游传播领域独树一帜和独领风骚。
1987年，推出中国第一部城市形象宣传片《梅兰芳的故乡——泰州》。稍后，接连为南通如皋、海门、启东等拍摄了城市宣传片，由此开创了中国城市宣传片的先河。
上世纪八十年代末和九十年代初，王国平最早发现了尚未开发旅游的周庄古镇，并第一个将它推上电视荧屏，先后以周庄风光为主题拍摄了MV《生疏的情感》和风光片《青春梦旅》，时任李鹏总理曾携此片参加世界环保大会并播放，该片还获上海台当周收视率第一名。
1998年，为安徽宏村成功申报世界文化遗产拍摄风光片《梦寻桃花源》，此片荣获全国风光片金奖。
1999年，为世界自然和文化双遗产——武夷山拍摄风光片《武夷神韵》。
近年来，还先后拍摄了上海城市形象片，上海旅游风光片，上海世博会献礼片、杭州休博会宣传片等，为无锡拍摄市歌《太湖美》、湖州市歌《太湖之州》、南通市歌《神游南通》等。
2005年，拍摄城市形象片《花园松江》参加“绿色奥斯卡”——第九届全球国际花园城市大赛，荣获金奖第一名。
王国平还多次远赴国外，拍摄了一系列美仑美奂和精彩纷呈的风光片或纪录片：《打开咖啡馆的门》（10集）、《走进巴伐利亚王国》(8集)、《神奇自然看澳洲》（5集）……

Forerunner of China’s Tourism Image Promotion

Wang Guoping’s pursuit of aesthetic perfection makes him unique in the area of city- and tourism-related image communication. In 1987, he launched China’s first city image film “Taizhou, Mei Lanfang's Hometown,” and subsequently made a series of films on cities such as Nantong, Rugao, Haimen and Qidong, making him the forerunner of city image films.
In the late 1980s and early 1990s, Wang was the first person to discover the value of the ancient town of Zhouzhuang, then not developed yet, and to show it on TV. He shot the MV “Unfamiliar Feeling” and the film “Youthful Dreams” in the settings of Zhujiajiao’s beautiful scenery. “Youthful Dreams” was presented by the then Chinese Premier Li Peng to the UN Earth Summit in Brazil while topping the audience rating list of Shanghai TV during the week it was shown.
In 1998, he shot the film “Looking For A Wonderland” to help Hongcun Village in Anhui Province to be successfully designated a world cultural heritage. The film also won a golden award for scenic films at a contest among one hundred municipal TV stations in China. In 1999, he shot a scenic film “The Charms of the Wuyi Mountains.” The Wuyi Mountains are a world natural and cultural heritage and one of the most famous mountains in China.
In recent years he has produced city image and scenic films as well as World Expo films for Shanghai. He has also shot a promotional film for the Hangzhou World Leisure Expo, a MV of the city song for Wuxi, “The Magnificent Tai Hu Lake,” a MV of the city song of Huzhou, “Land by the Tai Hu Lake,” and that of another city song, “A Spiritual Tour of Nantong.”
In 2005, he shot the city image film, "Songjiang – International Garden City,” which won a gold medal at the “Green Oscars,” – The Ninth International Garden City Competition.”
Wang Guoping has also shot a series of brilliant scenic films and documentaries on foreign countries, such as “Open the Door to the Coffee House” (10 episodes), "Into the Kingdom of Bavaria" (8 episodes), and “Australia, Nature’s Wonder” (5 episodes).


传播王国平天下