中国形象传播艺术家——王国平

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中国形象传播艺术家——王国平
2002年，王国平从MV美学原理出发，总结自己近二十年在明星、品牌、企业、楼盘、政府、旅游等领域开创的传播业绩，创立了“形象传播”新概念，即用最短的时间，最快的速度，最高的效率，最低的成本，最巧的手段，最佳的媒体进行形象策划和传播推广，让被包装的对象立竿见影，一举成名。
经王国平一手打造，亲自包装，大力推红，广为传播的各类成功形象均已声名显赫，数不胜数，其传播活动涉及面之广和影响力之大是首屈一指的，其电视作品的播放率之高和样式之多也是独领风骚的，其艺术创意之新和影像之奇更是惊世骇俗的。
王国平第一发现或包装或推广过的明星有：罗中旭、陆毅、任泉、黄奕、姜培琳、孔祥东、廖昌永、宋祖英、张也、周艳泓、李双江、刘欢、杨洪基、韦唯、毛阿敏、董文华、周冰倩、解晓东、蔡国庆、彭丽媛……
王国平服务和打造过的国内外品牌有：霞飞、申花、昂立、健力宝、东洋之花、清妃、罗蒙、吉利、卡西欧、耐克、麒麟、本田、富仕达、通用电器、力士、自然美……
王国平成功营销的城市和宣传炒红的景点有：上海、杭州、无锡、南通、湖州、武夷山、蓬莱、微山湖、周庄、朱家角、宏村、南翔、安亭……

China’s Topmost Image Communicator
In 2002, drawing on his time-tested aesthetic principles for MV production and his nearly twenty years of achievements in areas such as star-making, promotion for various brands, enterprises, properties, as well as government and tourism images, Wang Guoping created the concept of “Image Communication.” He seeks to bring immediate distinction and fame to the subjects through an optimal system of planning, packaging and promotion. His philosophy for achieving that is “minimum duration and cost, maximum effect and efficiency, most appropriate techniques and best media.”
Numerous subjects have been helped to achieve fame through Wang’s discovery, packaging and promotion. The scope of his image promotion work and the depth of its impact are truly exceptional. His works bearing rich original images have been enjoying the highest frequency of airing by Chinese TV.
Wang has helped raise to stardom or contributed significantly to the success of a great many performing artists. Among these are Luo Zhongxu, Lu Yi, Ren Quan, Huang Yi, Jiang Peilin, Kong Xiangdong, Liao Changyong, Song Zuying, Zhang Ye, Zhou Yanhong, Li Shuangjiang, Liu Huan, Yang Hongji, Wei Wei, Mao Amin, Dong Wenhua, Zhou Bingqian, Xie Xiaodong, Cai Guoqing and Peng Liyuan.
Wang has also made contributions to various important domestic and other brands, including Xiafei, Shenhua, Only, Jianlibao, Tayoi, Chinfie, Geely, Romon, Casio, Nike, Kirin, Honda, Richstar, GE, Lux and Natural Beuaty.
In addition, he has successfully promoted cities and other tourist destinations which include Shanghai, Hangzhou, Wuxi, Nantong, Huzhou, the Wuyi Mountain, Penglai, the Weishan Lake, Zhouzhuang, Zhujiajiao, Hongcun Village, Nanxiang and Anting.

传播王国平天下